Agritourism Market is Set to Cross a Worth of US$ 118.63 Billion by 2032 at a Steady Compound Annual Growth Rate (CAGR) of 6.62%

The Global Agritourism Market is set to grow at a CAGR of roughly 6.62% between 2023 and 2032, with a projected market value of USD 118.63 billion by 2032 from USD 62.49 billion in 2022.

Agritourism is subset of the rural tourism. It is known by various names, depend on the region and type of farming, such as agriculture tourism, Agrotourism Market, farm tourism, farm vacation tourism, wine tourism, agritourism, as well as some related terms that are used interchangeably with agritourism or that are complementary to agritourism include nature tourism, rural tourism, alternative farming, wildlife enterprises, ecotourism, Agritainment, heritage tourism, Agri education, and value-added agriculture. It is generally defend as visiting a working agricultural setting for leisure, recreation or educational purposes. These usually include farm-based recreation activities. It is emerging concept of tourism industry, which has been gaining opportunistic ground in terms of traveler awareness, media exposure, and adoption by agriculturalist looking for diversified income streams. Stress, frustration, and mental disorders such as depression are some of the problems faced by urban people. People are getting rid of hectic life style and materialistic & cement world so people are actively finding green world to spend some time. Agritourism is one of such option where people can find peace and calmness, furthermore, they can involve in farm activates, which can reduce the stress and frustration.

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Competitive Landscape

• Agricultural Tour Operators International
• Agrilys Voyages
• Blackberry Farms, LLC.
• Greenmount Travel
• Farm To Farm Tours
• Star Destinations
• G T I Travels Private Limited
• Trump Tours Inc.
• Kansas Tourism
• Field Farm Tours

The global Agritourism market is segmented as follows:

By Visitors

• Domestic
• International

By Activity

• On-farm Sales
• Outdoor Recreation
• Entertainment
• Educational Tourism
• Accommodations

By Sales Channel

• Travel Agents
• Direct Sales

Regional Analysis:

Agritourism, which involves visiting agricultural areas and experiencing rural life, is a growing market in many regions around the world. Here’s a regional analysis of the Agritourism market:

1. North America: The United States and Canada are among the leading agritourism destinations in North America. This region has a diverse range of agritourism offerings, including farm stays, vineyard tours, and fruit-picking experiences. Agritourism has become increasingly popular among urban consumers who are interested in sustainable agriculture, farm-to-table cuisine, and rural tourism experiences.
2. Europe: Agritourism is a well-established industry in many European countries, including Italy, France, and Spain. These countries have a long history of rural tourism, and many farms have been transformed into agritourism destinations that offer activities such as wine-tasting, cheese-making, and horseback riding. The European Union provides support for agritourism development through its rural development policies.
3. Asia-Pacific: Agritourism is a growing industry in Asia-Pacific, with countries such as Japan, Australia, and New Zealand offering unique rural tourism experiences. In Japan, for example, visitors can stay in traditional farmhouses and experience rural life, while in Australia and New Zealand, visitors can go on wine-tasting tours and experience the country’s agricultural landscapes.
4. Latin America: Agritourism is a developing industry in many Latin American countries, including Brazil, Argentina, and Chile. These countries offer a range of rural tourism experiences, including visits to coffee farms, wine-tasting tours, and cultural experiences on traditional farms.
5. Africa: Agritourism is an emerging industry in many African countries, including South Africa, Kenya, and Tanzania. These countries offer a range of rural tourism experiences, including safaris, visits to coffee and tea farms, and cultural experiences on traditional farms.

Overall, agritourism is a growing market in many regions around the world, as consumers increasingly seek out authentic rural experiences and sustainable agriculture practices.

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Recent Development

In February 2023: Montana State University (MSU) announced its 14 applicants for the Agritourism fellows program. These individuals include farmers from all throughout Montana, business leaders in the agricultural sector, and a department of agriculture representative.

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